Maximise Your Advertising Strategy with OOH in the Sport- filled Year of 2024

In 2024, sports enthusiast worldwide will eagerly anticipate two significant events: Euro 2024 football and the Paris Olympics. Beyond their athletic significance, these events present a prime opportunity for brands to connect with audiences on a global scale through OOH advertising.

Euro 2024’s opening game is expected to draw 67,000 football fans, while the Paris Olympics are estimated to attract 1.5 million visitors. Whether attending the matches or watching remotely, these events will undoubtedly capture the attention of consumers worldwide. This is where OOH especially DOOH becomes crucial, offering a media channel that’s present in the moment and enables brands to deliver personalised, game-related messaging that resonates with their target audience.

OOH can be effectively utilised by:

Engaging a Global Audience

Euro 2024 and the Paris Olympics attract fans from across the globe. Brands can leverage OOH’s audience targeting technology to deliver tailored messages at the right times and locations, ensuring the ads reach and resonate with sports viewers worldwide. By understanding audience behaviour brands can establish meaningful connections with global sports viewers, fostering long-term brand loyalty.

Crafting Dynamic Ads

Incorporating dynamic creative elements into ads allows advertisers to integrate their brand into the sports narrative in real-time. This approach positions the brands as an active participant in the conversation, evolving messaging alongside the unfolding events. Examples include generating pre-game excitement with countdowns and special promotions. This allows the integration of live sports updates and social commentary during the game and tailoring post-game messaging based on match outcomes. Dynamic creative enhances the ad relevance by incorporating factors like time, weather, cultural events, and location, resonating with audiences on a deeper level.

Utilising OOH Near and Far

OOH advertising enables brands to reach diverse audiences across different regions on a national and global scale with an extensive DOOH inventory network encompassing screens in malls, shopping centres, airports, and other high traffic areas. DOOH connects brands with consumers in real-world settings, maximising engagement opportunities. Examples include large format billboards for real-time scoring updates and place-based media in locations where people regularly spend time, ideal for sports-related messaging.

In summary, strategic OOH advertising during Euro 2024 and the Paris Olympics can help brands connect with audiences at crucial moment. By employing personalised strategies that align with viewers interests and preferences, brands can create impactful campaigns that leave a lasting impression beyond the sporting events. The growing prominence of OOH advertising, particularly during pinnacle sporting events, underscores its ability to engage, inspire and connect with audiences worldwide.

If you would like to hear more on how MAG can get your brand in front of a global sporting audience, then call us on 0208 003 3721 or email us on hello@mediaagencygroup.com