Overview:
EGO Shoes is a successful online shoe brand, and with rising competition, their usual ‘digital only’ approach was no longer enough. They approached MAG in 2020 to enhance their market share and stand out against other e-commerce competitors in the UK.
With rising viewing numbers and the prediction that, In 2021, online-born businesses would invest £1 billion in TV advertising in the UK, MAG wanted to get ahead of the game. In order to protect EGO’s market share, extend their Share of Voice and aid their e-commerce sales, we proposed a TV campaign.
The Strategy:
As a platform, TV not only serves for long-term brand building but also carries great effects on short term sales activations, and EGO’s TV activity began in July 2020 with the launch of TV creatives on VOD for All 4 and Linear TV Channels such as ITV Hub, Channel 5, ITVbe, and MTV.
EGO then had specific activity around Love Island on ITV Hub, presenting EGO a perfect chance to capture their audience. Similarly, in Q4 2021, a period in the year where retail booms- MAG brokered EGO’s first sponsorship with Channel 4’s The Love Trap.
The Results:
increase in website visits during the TV campaign.
revenue increase for the brand.
increase in website searches generated from the online creatives, whilst the TV campaign was ongoing.
