The Story:

Isabel Marant is a French fashion house founded in 1994, with  a history of celebrities wearing their designs. They were looking to create a high impact global campaign across several cities that are synonymous with fashion like London, Milan, Paris, New York and LA.

Our objectives were:

• To combine timings of the campaign, with assets that reflected the brand’s image during key events in the fashion calendar in each city.

• To create a luxury, high-end media campaign promoting the brand values.

• Ensure the campaign was kept on-brand with both image and identity.

• Drive store footfall per location, supplying local store presence.

The Strategy:

MAG ran the campaign across high impact, premium media formats that were native to each city, rather than relying on the same or similar formats and replicating in each location. By being contextual, the campaign created a buzz through social media, as the iconic formats used didn’t go unnoticed by the fashion community.