The Story:

Founded in 1823, Liverpool John Moores University were looking to increase applications of new students for the forthcoming academic year (2027-28), however the higher education sector has become extremely competitive over recent years. Higher fees and reduced application numbers have meant that Universities are having to work harder to make their experience look as attractive and accessible to all as possible - not only to deliver an excellent education, but also a great University experience. 

This now means that with many institutions now advertising in very broad geographical areas, most areas have multiple competitors’ active on their doorsteps, so even their core local markets are under threat.  

For this campaign to be a success, MAG needed to build desire to study at LJMU, increase application numbers and credibility of the university.

The Strategy:

It was key that we presented LJMU in prestigious, relevant environments that were credible to the target groups - to reflect the quality of LJMU education to potential students. 

A broad geographical approach and strong messaging ensured that cover and impact was significant.