China Southern Airlines Makes London Marketing Push

Media Agency Group is delighted to be once again working with China Southern Airlines on a new London-based multi-media campaign.

The Brief

The multi-format campaign sees the world’s 5th largest airline make a major marketing push amongst a UK audience as it focuses on building brand awareness in the capital.

The Campaign

Coordinated by MAG, this latest China Southern Airlines campaign will be targeting its UK audience across both traditional and digital formats. A fleet of taxi superside advertisements are currently live on the streets of London, transforming the iconic black taxi into eye-catching and effective mobile billboards carrying China Southern’s branding.

china southern airlines london underground advertiisng

The taxis will soon be joined by striking out of home advertisements in London Underground stations. These cross track ads offer high dwell time, targeting tube passengers who are waiting for their train and seeking a welcome distraction.

By combining this traditional advertising with additional online activity, China Southern Airlines will reach a large and diverse audience across multiple formats, which is ideal for brand-building campaigns such as these.

Last year saw China Southern serve over 109 million passengers ranking as the 5th largest in the world, and the airline continues to go from strength to strength. It flies from London Heathrow to China and over 24 onward destinations across South East Asia, Australia and New Zealand. Its new Dreamliner aircraft comes equipped with the ultimate on board luxury, including over 200 in-flight films for flyers to choose from and high quality Asian and Western food choices. For more information, head to


Managing Director of Media Agency Group, John Kehoe, said:

“MAG is thrilled to be working with China Southern Airlines on this exciting new marketing push in London. The multi-format ads will give the airline a strong presence amongst their UK audience and help to raise brand awareness in an eye-catching and effective way. This new campaign follows on from our work with the airline 12 months ago, and it’s testament to the service we delivered back then that we are now in a position to launch a brand new multi-media campaign with the world’s 5th largest airline.”

For the latest campaign and advertising news, follow @MediaAG on Twitter.

You can also find China Southern Airlines on Facebook here.