The Story:
Mexico Tourism is a key player in the luxury holiday market, consistently looking for ways to differentiate themselves from other close by holiday destinations such as the Caribbean Islands. However, tourism is a very crowded market, with many destinations looking to attract holiday makers in new and diverse ways. Mexico Tourism tasked MAG with increasing the penetration of the brand amongst luxury holiday travellers in the UK, ultimately increasing tourism from the UK to Mexico.
The Strategy:
To do this, MAG worked across many formats in collaboration with partner hotels and airlines, and by working across several formats to target varying holiday makers, we increased brand salience, around key times of the year to increase the brand’s sales.
The Results:
The culmination of different media formats and locations meant that the client and their partners were very happy with how the campaigns looked and how they reached their target market.
Mexico Tourism saw an increase in overall tourism with strong sales and uplift from partners.
