The Story:
Oppo was founded in 2004, with its first products focusing on the audio devices market, and in 2008, Oppo launched its first mobile phone – a distinctive device as a result of the smiley face on its rear. This was followed by the company’s first smartphone in 2011.
The brand has continued to see growth since, now selling products in around 40 different countries around the world; becoming one of the world’s leading smartphone brands, which now specialises in high-quality camera phones and advanced mobile photography technology that are used by over 200 million people around the globe. Now, its major product lines include smartphones, smart devices, audio devices, power banks, Blu-ray players, and other electronic products.
Oppo first approached MAG as they were looking to build brand awareness in the UK, and to promote their products. Over the past few years, we’ve formed a strategic and collaborative partnership, and work on their long term and short term objectives, promoting products and product launches.
The Strategy:
Our first campaign launched on digital programmatic campaign and our activity for Oppo spanned large impact OOH, London Underground activity, Football LED Perimeter boards, and increasingly more digital activity as the campaign continued.
However, when media consumption trends started to swiftly change after the pandemic, it brought on a new challenge to adapt with these trends throughout various media formats to ensure Oppo’s UK launches were getting the appropriate attention to achieve brand awareness results.
The success of past campaigns was measured on increase of brand awareness in the UK, so our focus for present and future campaigns is now based on high audience impact, whilst showcasing a quality phone/product across high quality out of home, digital screens and locations.
The Results:
Brand Awareness has significantly increased for those exposed for the brand.
those exposed to the campaigns were more likely to be able to recall and were aware of the brand Oppo.
of those exposed had purchase intent of Oppo.
