The Story:

Perry Ellis is a menswear designer brand, who were completely new to the world of paid social media but they approached  MAG, wanting to test the impact of paid social on their overall profit margins. The challenge here was to leverage the brand against competitors in the industry that were already using paid social, and to ensure Perry Ellis stood out. Our objectives became:

• To ensure a competitive return-on-ad-spend.

• Create engaging creative and copy to increase interactions with the brand.

The Strategy:

The digital team built an account for the client  from scratch, and introduced  a fully effective campaign structure. Focusing on revenue driving Facebook and Instagram, a  remarketing-heavy approach was developed to help engage in already existing audiences of the brand, and reach the objectives. Adopting dynamic remarketing and segmenting into product sets of different items (t-shirts, shirts, sweaters and trousers), MAG were also able to provide a customised experience per customer based on their website shopping behaviour. 

Following a successful account launch, MAG then also launched:

• Prospecting across both social channels, giving the campaign a regular stream of new customer acquisition. 

• Using a combination of interest, lookalike and competitor audiences, MAG  developed a strategy that not only swells remarketing audience sizes, but crucially converts audiences - particularly during sale periods.

The client achieved peaks of Return On Ad Spend at 14:1!