The Story:

Raffolux is home to the UK’s fastest growing online raffle site with affordable and easy to enter online raffle games. Working closely with the UK’s best luxury brands, Raffolux strives to deliver the most sought after prizes to their members, ranging from 5 star holidays, brand new cars to large cash giveaways.

 Raffolux needed a campaign to make them a household brand name.It’s success  would be measured on how the campaign worked to acquire new customers.

The Strategy:

So, in order to make Raffolux a household name, MAG needed to scale the business by generating brand awareness at a scale. To do that, we:

·         Strove to create trust with the consumer.

·         Needed to acquire new customers and increase repeat orders from existing customers.

The campaign was implemented across a roster of digital channels including Paid Social, YouTube, Google Search, Google Display Network and Programmatic Display. Each channel was optimised towards driving the audience through the funnel. Our strategy then accounted for individual audiences within each area of the funnel; so MAG could specifically target and serve a tailored creative based on things such as interests, demographics, and similar audiences of the client’s  already existing customer base.