St. Patrick’s Day has arrived once again, with more than a few pints of Guinness expected to be consumed around the world over the coming hours. To celebrate the day that everyone wishes they were at least a little bit Irish, Media Agency Group has put together a collection of five of the greatest ever Guinness TV advertisements to grace our television screens in recent years.
5. Chinese Whispers
In fifth place in our countdown is this effort from 2009. This humorous take on a playground favourite was created to celebrate the 250th anniversary of founder Arthur Guinness signing the lease on the famous St. James’ Gate brewery in 1759. It was the first ever global Guinness advert, crossing Europe, Africa and parts of Asia.
Unsurprisingly, this 2007 TV advertisement took over a week to film, and was part of a £10 million ad campaign. It was shot in a small town in Argentina, putting a unique twist on the classic pub game of dominoes.
3. Best Mates
In third place comes 2006’s ‘Best Mates’ campaign, sharing the story of a pair of penguin’s treacherous journey to reach their local pub. This ad was shot in both Greenland and central Argentina, with some animal rights activists objecting when it was first aired – until it was confirmed that the animals were very realistic CGI.
Another 2009 effort, this advertisement was shot in New York City and aimed at Guinness’ American audience. It was directed by Craig Gillespie, who is best known for his 2007 comedy film Lars and The Real Girl which stars Ryan Gosling. Admit it – it was pretty tense watching that pint on the construction beam.
Good things come to those who wait, and at number one in our countdown is this now-iconic TV advert from way back in 1999. This ad was actually voted as the greatest television advertisement of all time by Channel 4 and The Sunday Times, complete with crashing waves and fifty-foot stallions.
Disagree? You can let us know your favourite Guinness ad by tweeting us @MediaAG.
Happy St. Patrick’s Day from everyone at Media Agency Group.
All words by Jon Taylor.