Scalable Capital Appoints MAG as Media Agency


Media Agency Group has been appointed as the assigned media agency of Scalable Capital, a fast-growing online wealth management company.

Scalable Capital approached Media Agency Group looking for an agency to support its in-house marketing team with highly-targeted offline media placements to help drive continued growth.

Scalable Capital is described as “the future of investing, today”, and targets retail investors in the mass-affluent segment who want to make their money work harder but lack the time or expertise to manage their own portfolio, or are frustrated by the high costs of traditional solutions. It takes a technology-driven, data-led approach to investing, with over £150 million of client assets already invested in the platform to date.

Having already cemented its position as Europe’s fastest-growing digital investment manager, and with an exclusive partnership agreement with Siemens Private Finance, Scalable Capital aims to continue its impressive early stage growth with the help of MAG.

MAG will coordinate and execute several strategic multimedia offline advertising campaigns alongside Scalable Capital in the coming months, with a wealth of activity already underway and more to follow throughout the course of the year.

MAG is taking a strategic, data-led approach to media planning and audience engagement to guarantee that Scalable Capital reaches key markets across multiple formats. MAG’s media strategies will ensure that the brand is accurately portrayed as a reputable, high-end and trustworthy investment manager.

A major element of MAG’s ongoing work is to involve trusted brands and titles in the promotion of Scalable Capital. MAG has already brought the brand to well-known and long-established print titles, and has coordinated strategic digital out of home activity to connect the Scalable Capital brand with executive audiences in a corporate environment across London.

Dr Ella Rabener, UK Founder and Global CMO of Scalable Capital, said:

“We were looking for an agency that could support our in-house marketing team with highly targeted off-line placements to drive continued growth. We believe MAG is very well placed to help us achieve our goals and we’re looking forward to a fruitful collaboration.”

CEO of Media Agency Group, John Kehoe, said:

“Our strategy for Scalable Capital takes into close consideration their new technologically-advanced position within the financial and investment sectors. As their assigned offline media agency, we’ll ensure that the brand speaks to the right audience and help to emphasise the reliability and credibility of this growing company, which I’m sure will be a future leader in the wealth management industry.”