Media Agency Group has been appointed by Cauli Rice, the world’s first long-life, preservative-free cauliflower rice product.
MAG will be promoting Cauli Rice on a nationwide scale over the next 12 months, raising awareness of the product and its wide range of benefits.
The new partnership has commenced with strategic TV advertising activity. MAG has secured key spots during peak times on ITV across the whole of the UK, allowing Cauli Rice to reach its ideal target audience.
MAG is also handling elements of Cauli Rice’s online advertising activity by coordinating high-exposure and highly-targeted YouTube ad campaigns.
Founders Gem Misa and Jamie Harris launched Cauli Rice in September 2015, with ambitions to empower people to live healthier lives by making healthier options at least as convenient as the high carb options they wanted to replace.
Just as wholesome as homemade cauliflower rice (preservative-free, gluten-free and vegan), Cauli Rice contains up to 75% fewer calories than rice, couscous or pasta. It counts towards one of your five a day, and is ready in just a couple of minutes. It is available to buy from most major UK supermarkets.
Jamie Harris, co-founder of Cauli Rice, said:
“Laura Connolly and the MAG team have been a great help, advising and modelling various scenarios to ensure we optimise our spend.”
CEO of Media Agency Group, John Kehoe, said:
“We’re very proud to be working with such a unique and exciting brand, with Cauli Rice being the only product of its kind in the global market. We look forward to working with Cauli Rice closely in the coming months, helping the product to become a household name by bringing it to the screens of millions of people in the UK through targeted and impactful advertising.”
Watch the full 30-second TV ad below: