Finding a Balance Between Traditional and Digital TV Advertising

Whilst the landscape of advertising undergoes monumental changes, especially when you consider the developments that Facebook and YouTube have discussed and the capabilities of Smart TVs, it is essential to realise that traditional advertising mediums are still just as important as ever.

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Controversial Ads: Genuine Ignorance Or Clever PR?

Mastering the art of effective advertising is no easy task. Producing something that is memorable, reputable and individual enough to stand out in a two minute break between programmes doesn’t come without hard work. And with something so crucial, one would assume there’s a pretty hefty list of checks and senior figures that cast their eye over it… right? Yet in the past month the general public have been quick to express their displeasure at what a couple of huge brands have put on our screens.

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