Posts tagged Moments
Media Planning: Winning Moments with Customer Journeys

Advertising is no longer the ATL & BTL dichotomy. You’ve probably heard this before and usually marketers immediately throw a few more jargons when talking about it, like 'through-the-line', 'customer journeys' and 'multiple touch-points'. These concepts are wildly and easily thrown up in the air but are rarely understood and put to practice. So what exactly are they and how do you apply them?

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