Case Study
Isabel Marant

 
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Overview

Isabel Marant is a French fashion house founded in 1994 and has a history of celebrities wearing their designs. They were looking to create a high impact global campaign across several cities (synonymous with fashion) - having a presence in London, Milan, Paris, New York and LA.

 
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The Challenge

To combine timings of the campaign, with assets that reflected the brands image during key events in the fashion calendar in each city.

Our Objectives

  • To create a luxury, high-end media campaign promoting the brand values.

  • Ensure the campaign was kept on-brand with both image and identity.

  • Drive store footfall per location, supplying local store presence.

The Strategy

Mag was tasked with: 

  • Using high impact, premium media formats that were native to each city, rather than just relying on the same or similar formats and replicating in each location.

  • By doing this, the campaign created a buzz through social media, as the iconic formats used didn’t go unnoticed by the fashion community. 

 

The Results

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Revenue increased to over €160m per year.

 
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13 new stores opened globally.

 
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Over 75% of revenues now come from outside of France.