Founded in 1823, Liverpool John Moores University is a higher education institute. They were looking to increase applications of new students for the forthcoming year.
The higher education sector has become extremely competitive over recent years.
High fees and reduced application numbers have meant that Universities are having to work harder to make their experience look as attractive as possible - not only to deliver an excellent education, but also a great University experience.
With many institutions now advertising in very broad geographical areas, most areas have multiple competitors’ active on their doorsteps, so even their core local markets are under threat.
Building desire to study and overall credibility was crucial to success.
It was key that we presented LJMU in prestigious, relevant environments that were credible to the target groups - to reflect the quality of LJMU education to potential students.
A broad geographical approach and strong messaging ensured that cover and impact was significant.
4.6% increase in student numbers (17/18) achieved while maintaining intake quality.
Highest number of students (17/18) since 2010.
An increase of 2.23% in graduate prospects (2017).