Perry Ellis is a menswear designer fashion brand, who were completely new to the world of paid social media. Having built an account from scratch, mag’s digital team introduced a fully effective campaign structure covering the three main elements of paid social advertising. The client achieved peaks of Return On Ad Spend at 14:1!
The challenge was to leverage the brand against competitors in the industry and find the brand’s USP, to ensure Perry Ellis stood out.
The client wanted to test the impact of paid social on their overall profit margins.
To ensure a competitive return-on-ad-spend.
Create engaging creative and copy for interactions with the brand.
Focusing on revenue driving Facebook and Instagram, mag developed a remarketing-heavy approach to help leverage extra revenue out of existing audiences.
Adopting dynamic remarketing and segmenting into product sets of different items (t-shirts, shirts, sweaters and trousers).
Mag have been able to provide a customised experience per customer based on their website shopping behaviour.
Following a successful launch, mag also launched:
Prospecting across both social channels, giving us a regular stream of new customer acquisition.
Using a combination of interest, lookalike and competitor audiences, we have developed a strategy that not only swells remarketing audience sizes, but crucially convert - particularly during sale periods.
We are consistently delivering a Return-On-Ad-Spend above the industry average for both brands.
Cyber Week sales saw a 250% Return-On-Ad-Spend increase further validating paid social strategies.
Relevant targeted ads resulting in a highly engaged audience with 1.18% CTR.