Quiz is a dynamic fast fashion retail group and has been trading for over 25 years. They have 250 high street stores in the UK and a successful online presence. They have recently launched a menswear brand.
They came to MAG to launch their first ever national TV campaign and to take their brand to the next level.
The challenge was a two-pronged attack:
Although the client was an already established brand, who have been operating for several years, they still wanted to achieve cut through in the fast-pace ever-changing retail market.
With the brand also set to launch a completely new-to-market Men’s range, the focus shifted from marketing solely to 16-24 females - but also raising awareness amongst a male audience.
To elevate the brand via their first ever national TV campaign.
To launch Quiz Man as a new brand to market.
To drive footfall to store and online purchases amongst their target demographic.
The strategy drove to the very core of the audience.
In this case, the most effective route to market was to create partnerships with the influential reality show TOWIE.
This included Quiz adverts featuring TOWIE cast members, key spot advertising around the show itself, whilst showcasing the new collection through product placement.
Direct traffic 27.74% uplift.
36% on new users to the website (via this campaign).
Towie partnership attributed to 17% uplift.
Basket value increased during the campaign period.