The importance of digital, a vital extension of traditional advertising, has never been so profound. With a strategic approach, digital campaigns have the potential to elevate a brand above industry players through effective project management on all key Social Media platforms such as Twitter, Instagram and Facebook.
Let’s turn our attention to the brains in our digital team: introducing Robert Saunders, MAG’s Digital Business Development Manager.
Hi Rob, how are you today?
I’m very well thank you.
Tell us a bit about yourself.
I’m Rob. 24 from Derby, so travelling up North for work was definitely a temperature shock! Out-of-hours I’m a sports fanatic, regularly playing Football and a bit of cricket. Similar to others my age, I’m always keen to get out and socialise, so to sum me up I’d say: gregarious!
Why did you choose to work in advertising Rob?
I’ve always had a real passion for creativity. Digital advertising is all about intriguing content and visuals that really catch the eye. To work with brands I’m passionate about is a great opportunity to express my creativity and innovative ideas.
Advertising is a really interesting area that is always on the cusp of technological and Social Change. It helps to influence perceptions of the world around us, which is crucial.
What hack would you suggest to a brand?
I think the most important consideration when building relationships is communication. Understanding your brand, your core values and where there’s an opportunity to expand is key in a productive client-agency relationship.
Get in touch with me and let’s discuss your goals and objectives. If nothing else, we’ll both learn something!