Magnet 79

It’s the last edition of Magnet in 2022! We’ve got a few good ones to end the year on for you, so sit back, have some mulled wine, and enjoy!

See you in the new year, and enjoy the festive season.

Campaigns: Audi

Audi has created a 3D billboard at London’s Piccadilly Lights becoming the first automotive brand to run ‘Deep Screen’ activity at the location, the brand claims.

‘The spirit of Christmas future’ sees the brand promote its Audi Grandsphere car, a “concept car that will shape the automotive future”.

Audi UK brand marketing manager, Laura Brennan said: “We’re excited to launch this futuristic campaign, using progressive media like one of the UK’s most high profile outdoor sites. For Audi, future is an attitude, and this campaign illustrates this attitude perfectly.”

Campaigns for good: 

Now this is a campaign close to my heart. I was born with a cleft, and was lucky enough that here in the UK, children with cleft lips and palates have easy access to surgery. But elsewhere in the world, they don’t. Listerine has joined forces with Watsons and Operation Smile Thailand to create a music video to raise funds for Thai children in need of cleft surgery.

BBDO Bangkok enlisted Thai songwriter and music producer Boyd Kosiyabong to direct a music video featuring a choir of Thai children who had already undergone cleft surgery to sing Kosiyabong’s hit song “You’re my breath”.

The video aims to raise awareness of the medical issues accompanying cleft lips and palates which include breathing difficulties. This is amplified by the choir, which performs using only their voices and their breaths.

The strategy is to create a joyful uplifting campaign to drive fundraising efforts rather than create sympathy by showcasing the impact cleft surgery has on improving the lives of children.

Ravi Bordia, general manager of Johnson & Johnson Consumer Health Thailand, said the campaign embodies Listerine’s brand purpose, which aims “to inspire the world to discover the transformative impact of a healthy mouth.”

“This campaign aims to raise awareness of this condition and encourage society into helping disadvantaged young children with cleft lip and palate so that they can live a normal, healthier life like others and become widely accepted in society.”

The song is available on Spotify, YouTube, Joox, etc for “The Cleft Choir.”

Campaigns:

A new campaign by WhatsApp intends to celebrate one of the most popular messaging days for users, and builds on the celebration of New Year’s Eve to express that, “It’s not the New Year until you get the message you’ve been waiting forThe campaign by WhatsApp will appear in social, digital video, broadcast, and cinema channels in five countries: Brazil, India, the United Kingdom, Germany, and the United States.

Vivian Odior, Global Head of Brand Marketing, WhatsApp said “WhatsApp has always been an integral part of New Year’s Eve. Every year people all over the world rely on the app to stay connected with their loved ones and to share their best wishes for the year that is about to start”, says Vivian Odior, head of global brand and integrated Marketing at WhatsApp”. “This is why our new campaign focuses on telling a diverse set of stories that all demonstrate the private and personal moments that help people move into the new year.”