TV with MAG.
TV advertising has changed more in the last 15 years than it had in the previous 50. With more choice than ever before, more broadcasters, more devices and more buying routes, having the right agency partner is more important than ever for TV advertisers.
We have developed our broadcast team to help advertisers navigate the ever changing TV landscape, ensuring that our clients reach their target audience with the right message, at the right time, and on the right platform.
Whether your goal is broad reach to achieve low-cost response, or reaching a niche audience in the best shows on TV, we have you covered.
TV advertising is amazing for increasing the effectiveness of other marketing channels, improving cinema by 54%, radio by 31%, social media by 31%, online display by 31% and out of home by 22%. It’s a must for your marketing plans!
Linear TV.
Linear is still the go-to place to achieve mass scale in the UK. With 97% of households owning a television, you can reach 80% of the UK each week through linear TV advertising.
Costing as little as 0.25p for every view, linear TV is extremely cost effective, and has been proven time and time again to deliver a better short and long term ROI than any other media channel
Linear TV gives you the opportunity to place your brand amongst shows such as The Great British Bake Off, I’m a Celeb or top class Premier League Football, ensuring that your brand is known by the masses, driving brand awareness, sales and fame!
Video On Demand.
An ever-growing area of TV, Video On Demand is an unbelievable medium to reach light TV viewers such as 16-34s in an unskippable, full screen, sound on environment.
Advertising on platforms such as ITVX, Channel 4 Streaming, Sky on Demand or Netflix, VOD gives advertisers the ability to access the most premium shows on TV right now on an impression based model, meaning that even if your budget is small, you can get your brand around shows that would otherwise be out of reach on linear TV. The power of association and fame is incredibly effective.
Oh - and you can buy digital-style audiences across video on demand, meaning minimal wastage and maximum cover!
Addressable TV.
Addressable TV allows you to show different ads to different households while they are watching TV content digitally, be it on ITVX or Channel 4 Streaming, through to Netflix, Amazon and Disney+. Our addressable solution allows you to target the same bespoke audience coherently across the full addressable TV ecosystem.
It goes beyond traditional TV advertising by enabling you to target your ideal audience with relevant ads. This is done by using data to segment your audience based on factors such as demographics, interests, and viewing behaviour.
Due to its real-time, data-driven nature, measurability sits at the forefront of every campaign, allowing advertisers way more flexibility, faster insights and easier in-campaign optimisations, whether that’s budget, audience strategy or creative.
Sponsorship &
Product Placement.
The ability to sponsor some of the biggest and most well known TV shows in the UK right now is a game changer for brands who want to drive perceptions and increase mass awareness.
But sponsorship doesn’t have to be multi-million pound budgets sponsoring flagship shows on ITV. We have helped brands sponsor whole channels or certain segments at varying spend levels to put their brand at the forefront of consumers minds, driving scale and repetition.
Let’s talk results:
DuckDuckGo:
Our ongoing work with DuckDuckGo resulted in the app increasing from #45 to the top 10 in the App Store with a 133% increase in awareness.
Indeed Flex:
Our latest TV campaign with Indeed Flex delivered the strongest results yet, reducing the cost per install by 54% & cost per user by 64%.
Sykes Cottages:
Working with Sykes across numerous TV campaigns, our team delivered a 528% increase in app downloads at an 83% lower cost per download.
Audience First.
Data Led.
Outcome Driven.
Agnostic.
Transparent.
Measurable.
Audience First. Data Led. Outcome Driven. Agnostic. Transparent. Measurable.
Want to get in touch?
Ready to start your campaign? Our team of industry experts are on hand, ready to guide you through your next TV Advertising campaign.
Call us directly on 0208 003 3721 or fill in the form and one of our team will get in touch.
