Magnet #55 17/06/22

Magnet #55

Welcome to this week’s magnet! It’s the hottest day of the year so far- whatever you’re doing, we hope you get some time in the sun today!

Enjoy.

Tiffany & Co in collaboration with Snap:

Snap has partnered Tiffany & Co to produce an augmented reality aspect to the luxury jewellery brand's exhibition at the Saatchi Gallery in London this summer.

Vision & Virtuosity, which runs from 10 June to 19 August, now uses Snap's technology to cover the outside of the Saatchi Gallery in diamonds.

It also allows visitors to try on some of Tiffany's famous creations, including its 128.54 carat necklace that has been worn by just four people - including Beyoncé and Lady Gaga.

What’s interesting about this is that it’s the first time that a luxury brand has teamed up with Snap for a fully integrated activation on this scale, and the partnership is using innovative ways to get this exhibition out there and more interactive.

The white-label partnership also includes two lenses on Snapchat. One is called "Bird on a rock" and allows users to follow a bird around their immediate surroundings. The other is "The Tiffany diamond" which is a traditional lens filter.

Pride Campaigns: Virgin Radio

 After the huge success of Virgin Radio Pride UK in 2021, the station is going to broadcast LGBTQ+ conversations and content throughout the summer. Virgin Radio Groove UK has gallantly stepped aside to make room for the station on DAB+ after its success of increasing its weekly reach by 186% in the latest RAJAR results.

The broadcast schedule is jam-packed with the best pop-dance and pop-R&B music from the last twenty years, plus all the biggest talking points from the community in one big celebration of LGBTQ+ culture.