Media Agency Group execute Dune London’s ‘Let’s Dance’ campaign, featuring Strictly Come Dancing stars
For their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.
Nadiya said “Working with Dune London on this campaign has been such an enjoyable process. We loved that we were given the freedom to allow our passion to shine through. In addition, we were able to wear the most beautiful shoes!”
The campaign therefore shines a light on the brand’s collaboration with Strictly Come Dancing stars Nadiya Bychkova and Kai Widdrington, launching the new Dune London Occasion wear product range. In addition to the live event, the ‘Let’s Dance’ campaign also utilises a range of cross-channel advertising formats across both digital and out of home.
Danielle Hewitt, Associate Director at Media Agency Group said, “It has been exciting to bring this idea to life for Dune London across the launch of the new ‘Let’s Dance’ product range, especially with such an iconic activation for the brand, that not only puts the brand collaboration with Kai and Nadiya front and centre but supports Dune London’s wider brand strategy and creates the hype we were hoping for and that the campaign deserves”.