Magnet 92

Happy Easter and Happy Passover to those celebrating this week/end! This week, it was revealed in a survey that advertising has ranked  as the fifth-happiest industry out of 29  in the UK, with 74% job satisfaction. That’s certainly something to smile about over the bank hol isn’t it?

Campaigns: Pot Noodle

"Nothing fills a hole like Pot Noodle" by Adam & Eve/DDB shows a range of images filled with Pot Noodle, including a pool table pocket, a bird house and a washing machine drum, and a post box. The integrated campaign also  makes light of the high number of potholes on Britain's roads – which are seen in the film filled with noodles, with the last shot being a car driving over a noodle filled pot hole. This ad is great because it’s bizarre, almost surreal- you’re thinking ‘how on earth did they get noodles to stay up there?’ But it’s also so great from an industry perspective because not once does it lose sight of what it’s advertising; the noodles.

https://www.youtube.com/watch?v=KMp_FmDKaYc&t=1s

Campaigns: B&Q

B&Q’s latest ad was shot entirely upside down to illustrate how the brand is “nailing down” prices this spring. "Prices. Nailed" by Uncommon Creative Studio shows a collection of everyday items suspended in the air by wires.

“Spring is always an important time of year for our customers, who turn their attention to resetting their gardens and giving their inside spaces a makeover,” Tom Hampson, marketing director at B&Q, said. 

“With rising prices across household bills, we know the dynamics will be different this year, but we still want to help our customers make the most of spring. That’s why we’ve nailed down prices on hundreds of essential spring products.”

B&Q items remain fixed in the air as the chaos unfolds, illustrating how the brand is aiming to keep prices consistent during financial strains where other products are inflating. 

As the items continue to fly through the air, it is revealed that the B&Q products are in the shape of a hammer, echoing the campaign’s message: “Prices. Nailed."

Campaign for Good: 

Vanish, the garment care brand committed to helping clothes live longer lives, unveiled its Channel 4 Diversity in Advertising Award-winning campaign, Me, My Autism and I. It aims to nurture a conversation to broaden public understanding of autism – particularly in girls, who are three times less likely to receive a diagnosis than boys. As a brand, Vanish is committed to helping clothes last longer – and this is where their connection comes in, for most autistic people, familiar and consistent clothing can help with sensory regulation and provide a source of comfort. 

The new Vanish ad, created by Havas London with support from charity Ambitious about Autism, with an evocative docudrama film, produced by SMUGGLER London and shot by Oscar-winning director Tom Hooper, which tells the story of one autistic girl and the visceral importance of her hoodie/