Campaigns: Shift

One of our most recent campaigns was for Shift, a London based moving company.

The campaign was a large scale for brand awareness in London across different OOH formats.

The creatives are bright but simple; showcasing that Shift can move absolutely anything for you, in their distinct pink brand colouring.

 To make them stand out even further, the captions on the creatives use alliteration- making them memorable and rhythmic. One such caption is ‘Alex shifted his ancient armour all the way to Aberdeen.’ The taglines are also clever as they naturally tie in different locations across the UK.

The large scale multi touch-point campaign is running until the end of October.

About Shift:

Shift isn’t your usual moving company. It’s a tech company that was founded in 2017 with one idea in mind: to change the way we move things.

With Shift you can move anything from just a few boxes, to large or heavy items of furniture, or even a whole household of things. They also have specialist moving services for the more unusual items like pianos or motorbikes, which need that extra attention to move safely.

Their technology funds space in vehicles that are already on the road, then an algorithm calculates how these vehicles can vary their routes to make more deliveries in less time, which means everything is more efficient with Shift. It helps save their customers money, but it also means they aren’t adding to the number of vehicles on the road, so they’re doing their bit to save more than just money.

To find out more, visit: https://shift.online/en-gb/?gclid=CjwKCAjw_L6LBhBbEiwA4c46ujgWlpwRrPSuTpHsNN14fWVBtcfXYPctmmnui_aWfz_HqRPau1hDyxoC040QAvD_BwE