One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
Read MoreIn the UK, it’s LGBTQ+ history month, and MAG wanted to reflect on the history of LGBTQ+ marketing.
Read MoreMAG is taking a look at this year’s campaigns that do it just right- all celebrating the Year of the Rabbit, featuring the likes of Tommy Hilfiger, Starbucks, Apple, Mac, McDonald’s and Manchester City Football Club
Read MoreThe past couple of years have been unpredictable to say the least, but here at MAG, we are interested in how unpredictably shapes our industry and how we overcome challenges and utilise opportunities to push the best campaigns out into the world, despite everything. With that being said, I sat down with three of Team MAG, all with the very best expertise in their field to find out their predictions and projections for the advertising industry in 2023.
Read MoreWhat better way than to feel even more festive than rounding up Magnet’s favourite festive creatives of this year? Happy Hanukkah to everyone who celebrates, and happy seven day countdown to everyone celebrating Christmas this week!
Read MorePsychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choices.
In Marketing we’re used to demographics, which explain who your buyer is, includes objective data like gender, age, income and marital status. However, psychographics in marketing delves deeper and focuses on understanding the consumer’s emotions and values, so you can market more accurately.
Psychographic information explains why they buy , and subjective data like belief systems, values, goals and attitudes.
Read MoreRight now, advertising around sports and football events is lucrative especially within the Premier League and with the World Cup coming up. This will be a crucial time for marketers, and one of the benefits of marketing around sports is creating brand awareness, and drawing new and potential clients due to that
Read MoreDiversity and inclusivity are important topics in the advertising community right now – and that means we’re seeing more representation and targeting towards minority communities.
Read MoreNielsen recently released their ROI/marketing report for 2022- full of data backed tips and tricks for marketers and brands. We’re going to deep dive into the key takeaways and insights.
Read MoreWe’ve talked about Reddit previously on the blog, however we wanted to highlight it’s recent rise with amazing advertising partnerships, the data supporting it as a very reputable social platform for audiences and consumers, and most importantly, community.
Read MoreToday, we wanted to showcase just how simple it is to be contextual, with our national campaign for Decathlon! One of the cities it’s advertising it’s store openings is Liverpool.
Read MoreHappy April Fools! Don’t worry, there’s no fooling around here. Instead, we’re here to look at some of our favourite past April Fools campaigns, other upcoming key events, and how we can best utilise these key events for brand growth.
Read MoreDuring the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.
For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.
Read MoreResearch has been seeing many emerging trends in travellers since the pandemic fundamentally changed the priorities, values and behaviour of travellers. What’s interesting is that the staycation, and holidaying locally is still a strong contender in these statistics.
Read MoreAs promised, the TV ad wrap up is back! We all love a feel-good poignant TV ad, and we’ve chosen X to look back on, from August to December.
Read MoreWe recently ran a campaign with 10,000 Black Interns in order to raise awareness and encourage black students to apply to the programme, and we had the wonderful opportunity to chat to Esther Odejimi-Uzokwe, the Programme Director all about the programme and it’s next steps.
Read MoreIt’s December, which means it’s officially okay to start talking about Christmas
Read MoreOne of our most recent campaigns was for Shift, a London based moving company.
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