END OF YEAR AD WRAP UP

As promised, the TV ad wrap up is back! We all love a feel-good poignant TV ad, and we’ve chosen X to look back on, from August to December.

AUGUST - Feel Good Travel

Avanti West Coast - the train operator for intercity services on the West Coast Main Line - has launched a multichannel campaign by Adam & Eve/DDB. The 60 second ad is  directed by Tom Kuntz through MJZ. The unique spot follows the delightful journey of a turtle who ducks and dives through the streets of London on its rollerblades – the message being that travel is about much more than the destination. The creatives were Simone Wärme and Jeppe Vidstrup. It was a well timed advert, as travel opened up again in the summer months- it gave viewers that sense of freedom and adventure we’d all been missing.

SEPTEMBER- A world of groceries

In partnership with Co-op, Waitrose, Aldi, Morrisons, and Sainsbury’s, Deliveroo’s 30 second  advert takes viewers on a journey through a ‘wonderful world of groceries’, where all their favourite supermarkets can be found in one place and be delivered to doors in as little as 20 minutes, thanks to Deliveroo and its riders.

The dreamy creative shows  islands of milk waterfalls, floating bread clouds,  mountains made of hot croissants, volcanic exploding eggs and flying bananas;  highlighting  the utopia of having top supermarkets and thousands of products at the audiences’  fingertips, capturing the attention of existing customers as well as raising awareness with new shoppers in a compelling and imaginative way. The ad was created by Pablo, produced by Pulse Films and directed by Ninian Doffc.

OCTOBER- Who Needs Experts?

In Ocotber, Currys, the UK’s largest electrical retailer, unveiled  a major new campaign with the advert titled ‘ Who Need Experts? ’ The TV creative brings to life Currys’ core belief that life is better with expertise, showing that there are many times when an expert is needed, and that buying tech is no different. Using a mixture of found and captured footage, the creative work shows examples of the jeopardy that can arise and how customers can find the advice they need at Currys. It showcases real colleagues you can find both in-store and on ShopLive; whether that’s James, Rameez, NJ or any one of their 13,500 other tech experts. But the greatest thing about this ad is how relatable and funny it is.

NOVEMBER- Heroes

Heroes', is a new campaign for mental health charity, Mind. 'Heroes' launch aimed  to raise awareness of Mind's Blue Light Program of mental health support for emergency responders in the UK. The campaign will signpost 999 staff and volunteers across ambulance, police, fire and search and rescue services to the new website and aims to destigmatise asking for help within the emergency responder community. The campaign showcases what it's like to be on the other end of the hero narrative and the creative inspiration came from the overuse of the word ‘Hero’ during the pandemic. Mind’s research found that while hailing emergency responders as 'heroes' can seem harmless on the surface, many emergency responders felt this terminology increased the pressure they felt to deal with increasingly challenging demanding and life-threatening roles they carry out every day. Mind’s Blue Light Programme was re-launched in March 2021, following the outbreak of coronavirus, thanks to funding from The Royal Foundation of The Duke and Duchess of Cambridge’s Covid-19 Response Fund. Throughout November, the ‘Heroes’ campaign will come to life across TVC, OOH, radio and social. The TVC will also feature on ITV’s VOD platform. 'Heroes' aims to raise awareness of Mind's Blue Light Program of mental health support for emergency responders in the UK. The campaign, created by McCann Enterprise, will signpost 999 staff and volunteers across ambulance, police, fire and search and rescue services to the new website (bluelighttogether.org.uk) and aims to destigmatise asking for help within the emergency responder community.
Only 16 per cent of emergency responders sought help for their mental health during the first year of the pandemic. Many emergency responders also expressed that increased attention from the media, the public and even friends and family during the pandemic has only added to the pressure of their job.

DECEMBER- Britain Get Talking: It’s Been A Year

 ITV and STV's ground breaking mental health initiative, Britain Get Talking, returns to our screens with a festive, star-studded Christmas film reminding us of the importance of listening to loved ones this Christmas. This  short film taps into the mood of the nation this festive period with a light-hearted, funny and honest look at the trials and tribulations of the past couple of years, as told by a selection of the broadcaster's much loved talent. The timely story demonstrates the importance of listening to our loved ones this Christmas.

The film gives a tongue-in-cheek look at a day in the life of a make-up artist at ITV, following her day as a host of famous faces grace her make-up chair and vent hilariously about the trials and tribulations of past couple of years — the celebrities tap into the mood of the nation, all hoping for a proper Christmas this time around. After a long day of listening to how others are doing, our make-up artist is finally asked about her day, reminding audiences of the importance of checking in with one another and ensuring we all feel heard. Celebrities including Joel Dommett, Emily Atack, Lorraine Kelly, Gino D’Acampo, Phillip Schofield, Charlene White, Helen Worth, Scarlett Moffatt, Fleur East, Kevin Mathurin, Emile John and Toby Aromolaran deliver humorous, satirical moans about everything from Zoom fatigue to panic buying petrol. The film ends with the message “After the last couple of years, we all need an ear. Give yours this Christmas”.