Reddit; Maybe Together We'll......

We worked with Reddit  on their campaign that celebrated the one-year anniversary of the opening of its U.K. office in the Holborn section of London. The campaign, titled  “Maybe Together We’ll,” is aimed at spreading the word about the depth and breadth of communities on Reddit, including thousands that are focused on the U.K.

High-profile OOH placements are already deployed throughout London, including at Waterloo Station, Westfield London Shopping Centre, 26 tube stations around central London and on streets in suburbs. “Maybe Together We’ll” also incorporates addressable television, digital channels and over the top video.

 “Community is always at the heart of our marketing efforts, and our first campaign in London is no different, although this is the first time we’re showcasing local U.K. communities at such scale. ‘Maybe Together We’ll’ is a celebration of Reddit’s passionate online communities and aims to serve as a reminder that anything can happen when people unite around things they care about. We hope it will encourage more people in the U.K. to dive into our platform and find their community,”  Reddit chief marketing officer Roxy Young said in a blog post Tuesday.

Reddit plans to boost its U.K. workforce by 50% by the end of 2022, with a focus on its community, engineering, marketing, media partnerships, product and sales teams. Additionally, the platform’s user base in the U.K. grew 48% year over year, with Redditors in that market spending an average of 31 minutes per day and country-specific communities seeing rapid growth, including r/askuk (up 97% year over year) and r/casualuk (36%).

 The campaign hopes to boost this growth further.

 The OOH will initially only run in London, but may be extended to other cities later. “This is the first time that we have executed a campaign in the UK and so we are going to test in London, and gauge response and learnings and then we can build and develop our broader strategy from there,” Young said.