Magnet 75

Magnet 75

Twitter closes offices amid reports large numbers of staff have quit

Twitter has apparently closed its offices and suspended employees’ badge access until Monday, according to an email leaked to the BBC.

Reportedly there was no reason for the closure given via the message, which went on to thank staff for their “flexibility”, while urging people to “continue to comply with company policy by refraining from discussing confidential company information on social media, with the press or elsewhere”.

It comes as large numbers of employees have reportedly quit following Elon Musk’s email on Wednesday (16 November) informing staff they must be prepared to “work long hours at high intensity”. Staff were given an ultimatum to sign up to be part of the “new Twitter” immediately or receive three months’ severance pay, and it seems many have taken the latter option, with a number taking to Twitter to show they were leaving the firm by posting the hashtag #LoveWhereYouWorked and a saluting emoji. Now uncertainty about the platform’s future is high, and #RIPTwitter is now trending across the platform, with many people sharing their handles for social media elsewhere.

ITV 

ITV:

ITV has given its channels a refresh, with new channel branding, indents and on-screen presentation being updated.

It’s launching this refresh ahead of the launch of ITVX, which is set to go live on 8 December.

ITV is not the only broadcaster to update its branding in recent weeks. At the start of November, Channel 4 ditched its All 4 brand, in favour of adopting one brand identity across its digital and linear channels.

Campaigns that use both linear TV and BVOD up to 10% more effective than linear alone

With investment in broadcaster video on demand (BVOD) advertising up 17.2% in the first half of this year, according to research from the Advertising Association and WARC, new research reveals campaigns using both linear TV and BVOD are more effective than linear alone.

Campaigns across both channels are up to 10% more effective than linear alone when it comes to delivering ROI, claims research from Thinkbox, in collaboration with PwC, Gain Theory, MediaCom, Wavemaker, Mindshare, and Acacia Avenue.

Specific analysis from PWC finds that on average, BVOD adds a 4% increase in incremental adult reach to a linear TV campaign – it’s an 8% increase for those aged 16-24.

“The broadcasters’ VOD services are the original streamers and BVOD is the beating heart of the growing connected TV world. Yet, until now, there has been relatively little large-scale evidence for its effectiveness,” says Thinkbox research and planning director, Matt Hill.