Happy Friday everyone! And Eid Mubarak to those celebrating today!
Today we’ve got some stats to dig into and some great campaigns to take a look at, but before we get into it, if you missed our IRL Activation with Strictly stars, well, you don’t want to miss it.
Enjoy!
Read MoreWelcome to Magnet- a few more days of endless January are left, then we’ll be hurtling into brighter days and hopefully, soon, warmer weather!
For now, wrap up and enjoy.
Read MoreWelcome to another edition of magnet! This week we’re talking about an important campaign by The&Partnership in calling for the protection of trans people with a ban on conversion therapy, the first round of stats from the recently launched ITVX and London being named the best city in the World!
Read MoreEarlier this year, Ofcom released their Communications Market Report, in which they stated: ‘Younger adults (aged 16-24) now watch almost seven times less scheduled TV than those aged 65 and over’ and ‘TV broadcasters' share of TV and video viewing had fallen to 59% in 2021, down from 67% in 2019.’
However, whilst these figures are true- we as an agency know that young people are actually still watching TV, but they ways in which they are watching has changed.
Read MoreIs this the end of Twitter as we know it??
Read MoreThe Video content landscape is getting bigger and bigger, and there have been many developments recently in the streaming space.
Read MoreThis week, we’re spotlighting a campaign we’re proud of, and how one brand is using originality to shape it’s mantra.
