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This week, we’re talking about some of the latest campaigns that have gone live, including Women’s Aid, Walkers & Spotify.

Spotify:

This week marked the launch of Spotify’s much-anticipated annual Wrapped campaign. As is tradition, users will be able to see which artists they’ve personally streamed the most over the past 12 months and share them with friends on social media. In the office, we had lost of fun comparing the genres we’d listened to, our top songs and how many minutes we’d spent listening!

This year, the platform has introduced a couple of new touches to increase interactivity with the campaign. Alex Bodman, vice-president and global executive creative director at Spotify, said: “For many years, Wrapped has been a one-way street. We give millions of people their Wrapped and they talk about it. But this year, wrapped is going both ways. It’s all about interactivity and play.”

Taking the data one step further, Spotify is now also able to share how many times users played a specific song and on which day it was streamed the most. If you’re someone whose music habits change throughout the day depending on your mood, that will also be pinpointed for the first time this year.

Women’s Aid

Women’s Aid and House 337 subverted England’s ’It’s Coming Home’ call used in Football to highlight increased cases of domestic violence around the World Cup.

The chilling minute-long film is a single shot panning across an ordinary English street as people enjoy the game, but it then hits one home with a flag reading: ‘He’s coming home.’

Walkers:

Walkers has welcomed the festive season with  Comic Relief and the launch of its brand-new Christmas advert. the ad focuses on landing an important mental wellbeing message; aimings to remind the nation that opening up and talking more can have a positive impact on mental wellbeing, and forms part of the snack brand’s ongoing work with Comic Relief to raise £2million for projects that support mental wellbeing within the UK by the end of 2022.

Watch here: