Magnet 77

Magnet 77

Hello, and welcome to another edition of Magnet. This week we’re heading across the pond to talk about a Canadian campaign, talking about one of our campaigns for luxury outerwear brand Mackage. Today we’re off for our Christmas Party, celebrating the hard work of the team throughout the past year. Have a good weekend, everyone!

Mackage:

We’re ecstatic that our wild posting  campaign for luxury outerwear brand Mackage, is live in Paris currently, taking over the streets stylishly. Here it is on Pont Alexandre III!

Campaign for good:

Tim Hortons’ holiday campaign ‘KindNest’ tells a timely story about having to leave home under difficult circumstances and the struggles of seeking a new life in a foreign land, that will resonate with refugees and immigrants past and present. The campaign includes a Canadian goose as the welcoming figure that takes in newcomers. To accompany the ad, Tim Hortons has co-developed the book A Nest in the North with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022.“I’m extremely grateful for the chance to share a story so close to my own personal experiences and the experiences of many others who were forced to leave their ’nests’ for different reasons,” said Kotyk.

Christmas at MAG: 

The office is full of Christmas cheer! We celebrated Save The Children’s  Christmas Jumper day in style, decorated the office to the nines and most importantly collected gifts for Cash for Kids Mission Christmas, run by Bauer Media, gifting children in need with Christmas gifts.