Magnet 78

Magnet 78

Hello, and welcome to another edition of Magnet. This week we’re talking brand partnerships, 2023 industry predictions, and Thinkbox’s latest campaign.

Sit back and enjoy!

THE NEXT BIG THING- 2023

CEO of MAG, John Kehoe was featured in this article this week, discussing what’s in store for 2023!

Campaigns:

Thinkbox, the television marketing body, has launched a new advertising campaign that highlights the role of TV advertising for businesses.

The nursery rhyme themed ad, ‘Happily Ever After’ tells the story of a lawyer who struggles to build up his nursey rhyme-related business. Thinkbox emphasises the impact of the lawyer investing back into his business has on helping it to grow.

Scenes in the ad, created with Mother London, include Incy Wincy spider being evicted and Mrs Dumpty suing for ‘gross eggligence’. From 26 December, the ad will be played across a range of broadcast and on-demand channels such as Channel 4, ITV, Sky and UKTV.

Channel 4 & Sainsbury’s Partnership

Channel 4 has struck a data match deal with Sainsbury’s loyalty provider Nectar360, who operate the 17-million-strong Nectar loyalty program. This will allow retail advertisers to better target and measure addressable campaigns running across All4.

Nectar360 has agreed to data match with All4’s 24 million registered users using a secure clean room managed by InfoSum. The data match will be used to create new audience segments based on product categories so brands can find audiences most likely to buy their product. At the end of a campaign, Channel 4 and Nectar360 will be able to tell advertisers how many customers purchased the product after seeing it on All4.

Channel 4 is also testing the partnership with PepsiCo brands Walkers and Pepsi Max.