Magnet #65 26/08/22

It’s nearly the August Bank Holiday- so in that spirit, we thought we’d share some more news and some of our latest campaigns! Enjoy!

FIFA WORLD CUP 2022:

We’re SO excited to announce that our campaign for FIFA & Qatar Supreme Committee for the World Cup is now live in London! You can read more about it here: https://www.prolificnorth.co.uk/news/agency-news/2022/08/media-agency-group-launches-multi-channel-fifa-world-cup-2022-campaign

Campaigns:

Snap and HBO Max have teamed up for a House of the Dragon-themed lens allowing fans to engage with the show’s dragons.

The launch coincided with the premiere of the highly anticipated Game of Thrones prequel last Sunday. In addition, Snap and HBO Max have worked with members of Snap’s Lens Network to build custom Landmarker AR experiences in their local markets.

The move sees the AR dragons take over buildings and local landmarks across the world, including Tower Bridge in London, the Venice Beach grand canals in Los Angeles and the Sankagiri Fort in Chennai, India.

According to Snapchat, new experiences will be made available when new dragons are introduced throughout the House of the Dragon series.