Experiential & PR Campaigns
Over the past few months, MAG has run some excellent above the line campaigns on unusual/innovative formats. As summer stretches on, we wanted to showcase just how we’ve been able to put a twist on outdoor advertising in our campaigns.
First up is Sunday Riley, a global makeup brand, whose expertise lies in skincare that’s powered by science, balanced by botanicals, and is for ALL skin types across the globe. For this campaign we chose a wall mural format, to showcase the sunny colours of the creative, but to also give the brand a reach in the community. Mural advertising makes an impact because not only do brands enjoy a presence as an urban giant, but they also reach people on an artistic level, creating instant memories .Wall Murals become pieces of art in the community they’re created in- a point of interest for passers-by, and a photo opportunity.
Up next, our campaign for the partnership between Revolut and The Sidemen, that went live over the summer; consisting of PR and experiential amongst other formats. With over 20 million customers, Revolut is a globally expanding financial app with the mission to make financial services work for as many individuals and businesses as possible.
The Sidemen is a British YouTuber and Influencer group, consisting of seven internet personalities- KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. According to EMI, 74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products. Knowing the partnership has such a wide audience put together- the campaign capitalised on that, by running a PR campaign for the partnership launch party, with guests arriving in partnership branded taxis- and projecting the campaign slogan on the side of the venue.
The second part of the campaign took place at Spitalfields Market, London, with an experiential spin. A Food Truck, offering out free Sides Burgers ( The Sidemen’s food brand) by downloading the Revolut app- resulting in a burger and a free £20. Event Marketer reports that overall, 91% of consumers have more positive feelings about brands after joining events and experiences.
Our campaign for hair product brand Fable and Mane’s launch in Selfridges, London, launched on wildposting across the city, showing the faces of the brand. Launched in early 2020, Fable & Mane is an Ayurvedic-inspired hair care brand inspired by the stories their grandmother told in their childhood. The line-up includes a hair oil, hair mask, shampoo and conditioner. That ethos of living in harmony with nature also extends to the brand cause they support.
Wild posting campaigns attract marketers and consumers because people get to interact with products in an unconventional way and be exposed to brands repeatedly as part of their everyday routine. It also brings the advertising to a community level, similar to wall murals- wildposting is simple, and made for the community.
Lastly, our campaign for Bonnier Books, for the book The Mirror Man by Lars Kepler. The creative actually uses mirrors, giving it the perfectly terrifying feel the book invokes!
And to get even more interactive, we used floor stickers for the crime writing festival in Harrogate to celebrate the book!
