Magnet #66 02/09/22

Hello! Welcome to another edition of Magnet. This week we’re talking new technologies & how it’s only 16 weeks until Christmas!!

Enjoy.

Tiktok and…. Geo-Targeting

Currently, Tiktok is testing what’s called a  ‘nearby’ video feed in SouthEast Asia which shows videos that were made in your area, and allows users to add location tags.

Why is this important?

We know that TikTok is already set to surpass both Snap and Twitter in ad revenue combined. And adding localised features could help strengthen the relationship with SMEs and localised markets. It will open up partnership opportunities with brands, and boost search capabilities within the platform – and Google recently released stats that told us 40% Gen Z use TikTok for online searches over Google.

Campaign technology

Pizza Hut has collabed with Say It Now, a voice assistant adtech firm for their new campaign. They have created ‘actionable’ audio ads, which allows listeners to claim a discount voucher using a simple voice command on their smart speakers once the ad has played! It’s interactive and  has a great incentive (the discount) to get audiences to interact.  

Stats: 16 weeks till Christmas

It’s 16 weeks until Christmas (it comes round fast, doesn’t it?) and with the current cost of living crisis here in the UK new data from eBay ads UK has come to light. These stats will be crucial for advertisers over the coming months:

·        A third (32%) of consumers are planning to start their Christmas shopping earlier this year than last.

·        Nearly a third (30%) say their appetite to start earlier this year stems from concerns around the impact inflation will have on Christmas shopping.

·        Six in 10 consumers (60%) say good value for money will be their most important consideration when buying gifts this year.

·        29% of Brits are planning to spend less on Christmas this year, with 31% planning to buy fewer gifts. Almost a quarter (24%) intend to spend less on celebration items such as food, decorations & parties.

·        Christmas spirits have also been dampened, with one in five consumers (20%) expecting to feel stressed this Christmas – a considerable increase from the 14% recorded last year.

·        On the flip side, half (52%) of consumers are optimistic they will be able to celebrate Christmas as usual this year, and 27% are looking at the holiday as a big occasion to look forward to.