Magnet #69 07/10/22
Welcome to another edition of Magnet- enjoy!
National Advertising Budget:
The government is planning to spend £930m on advertising space, according to data compiled by Labour, as Liz Truss reportedly looks to promote policy changes ahead of the next election.
That’s nearly double of what was spent on ad space over the previous four years,( excluding Covid-related communications).
Not including Covid-related campaigns, the Cabinet Office spent £102m on ad space between 2018 and 2022, while it has now been allocated £182m up until the end of 2025.
According to The Guardian, most of the budget would have been agreed under Boris Johnson’s administration, with the higher figure coming after a warning from the Treasury that the government must make efficiency savings and work within existing budgets, despite inflation
Campaigns- Burberry
Following on from last year’s ‘Open Spaces’ film, luxury fashion house Burberry has released the latest instalment. Night Creatures’ is the creative vision of Riccardo Tisci and begins with a group of young people traveling on a London night bus (kitted out in recognizable plaid outfits, of course). As the bus abruptly stops, they become aware of people frantically running from something on the street outside.
They head in the direction of what looks like a huge structure in the middle of the road, which seems to be pulling them in. As the alien/monster’s tentacles take hold of them, a beautiful dance ensues against the backdrop of London’s urban landscape. Bounding weightlessly through the city, the group eventually settles on water and drifts down the river Thames. The campaign series takes inspiration from the brand’s founder, Thomas Burberry, who wrote in his book Open Spaces: “Inherent in every Burberry garment is freedom.”
Campaigns- Deliveroo & CH4
Deliveroo has teamed up with Channel 4 to create a Gogglebox-style series on how their food delivery had ‘saved the day’. The food delivery giant has created ten contextual ads filmed in an observational documentary style, which will be shown around Channel 4 hits like Made in Chelsea and Grand Designs.
Episodes include ‘Deliveroo Presents… The Dinner Party Drama’ about a group of friends reminiscing about a dinner party disaster and ‘Deliveroo Presents… The Chicken Run’ follows a couple whose dog ate their roast chicken.