NEWS: Media Agency Group bring St Michel to the UK

Bringing French snacking to the UK

Media Agency Group are running a campaign for number one French snacking brand, St Michel in the UK.

St Michel have recently launched in Waitrose in the UK and their products are on promotion throughout September. The main tagline of the campaign is ‘snack the French way’- encouraging families to snack together after school, which was perfectly timed for the back-to-school fervour.

The campaign is running nationally across digital screens at the entrance of Waitrose stores and on various other digital formats within a close distance of the stores stocking St Michel and across buses in areas where there are large concentrations of Waitrose stores.  In addition Media Agency Group are also running the campaign across Social, nationally.

 St Michel is a French food company based in Contres. It was founded in 1905. It produces a range of biscuits, exports them to about 30 countries, and offers store brand production services.