NEWS: DuckDuckGo’s latest UK campaign

We’re so excited to finally share our wonderful campaign for our client Duck Duck Go, an Internet privacy company that helps consumers take back their privacy. Running across TV and Radio, the campaign is now live across the UK! To find out more: DuckDuckGo and Media Agency Group promise greater online privacy Prolific North.

The Marketing Director at DuckDuckGo said: “Media Agency Group have been instrumental in helping us build a media plan that meets our very stringent KPIs and we are all really excited to see the UK’s reaction to our campaign. MAG have been there every step, from helping us with planning, to navigating the complexities of compliance, they’ve proven to be an excellent partner.”

Below, is the unique creative which samples the classic 80s song ‘Every Breath You Take’ by The Police, and in a clever twist, adjusts the lyrics to point out how companies like Google track internet searches: