Magnet #68 30/09/22
Hello, and welcome to another edition. This week we’re discussing a campaign we’re very proud of, sustainability & brands, and how campaigns are reflecting Gen Z’s tastes.
Pat on the Back:Duck Duck Go.
This week, we’re ecstatic to talk about our wonderful campaign for our client Duck Duck Go, an Internet privacy company that helps consumers take back their privacy. To find out mor, you can see our post here.
But for those of you who are interested in the wonderful creative, see below!
Sustainability: Aldi opens new eco concept store
Aldi has launched its new eco concept store in Royal Leamington Spa, designed to reduce carbon consumption with sustainable building materials and design changes. The supermarket chain hopes this will reduce lifecycle carbon emissions by up to two-thirds.
The branch is also trialling a range of plastic-reduction initiatives, using the store as a base to test what elements might work best and to learn from these findings. Features of the eco concept store include a ‘hard to recycle’ unit which allows customers to recycle items that local authorities don’t accept, with Aldi also trialling a recycling point for coffee pods and medicine packets.
The store also features refill stations for nuts and coffee, and is built with energy saving initiatives in mind, such as solar panels and ‘chiller’ doors to reduce energy consumption.
The retailer says that if the store is successful, these carbon cutting elements could be rolled out across other stores.
“Now more than ever, we must do our bit for the environment and this store offers us the ability to easily explore new in-store initiatives and low carbon store designs,” says Aldi UK and Ireland CEO Giles Hurley. “We are committed to reducing our environmental impact in any way we can and are continuing to explore new initiatives all the time.”
Campaigns: Papa John’s
Last year Papa John’s went viral when they decided to swap the usual mozzarella on their pizzas for the nation's favourite cheddar. And now, they're giving up pepperoni with meaty counterpart chorizo.
To celebrate this limited-time-offering, Papa Johns are launching you to 'Planet Chorizo' - a glamazon world of fashion, flavour and of course, chorizo. The spot, created by Atomic London with production house Sticker Studios, takes stylistic inspiration from popular shows Euphoria and Sex Education, cleverly tapping in to the current Gen-Z obsession with space-age fashion and combining it with the ‘out-of-this-world’ flavour of chorizo.
Directed by Dan French, the film opens on a hero girl reaching for a slice of the delicious chorizo pizza shown on her TV screen, only to be sucked inside and transported via vortex to Planet Chorizo. Gen-Z are regarded as the most experimental flavour generation, constantly seeking bigger and bolder food experiences, so chorizo, therefore the perfect new ingredient to follow on from the successful Cheddar and Fresh Soul ranges, and further strengthens Papa Johns’ Better Ingredients: Better Pizza commitment to recipe innovation and food superiority.