Magnet 85

Welcome to another edition of Magnet. This week we’re talking about LGBTQ+ history month, Specsavers and Channel 4 and an experiential campaign of SuperDrug’s.

Enjoy.

Campaign for Good:

In celebration of LGBTQ History Month, advocacy group Outvertising has teamed up with Across the Pond to create a more inclusive ad campaign. The ads feature updated headlines and scripts, moving away from traditional gender stereotypes and heteronormative couples, and will be displayed across out-of-home sites in the UK, as well as digitally. The campaign is also a call to action for LGBTQIA+ individuals and allies in the advertising industry to join the community.

Specsavers Joinswith Channel 4:

Specsavers has signed a two-year partnership with Channel 4's daytime quiz show, Countdown, to raise awareness of its audiology services. The sponsorship, which continues the brand's "Lost and Found" campaign, will feature a suite of ident voiced by Specsavers ambassador Rob Brydon. The creative highlights the everyday sounds that people commonly lose through hearing loss and will eventually introduce a set of idents to support the brand's "I Don't Go" campaign, showcasing its home visits service.

Superdrug Beauty Festival:

Superdrug is hosting a three-day beauty festival, the "Ultimate Health and Beauty Playground", at The Truman Brewery in London's Brick Lane. The festival, which runs from 24 to 26 February, was created by Superdrug's experiential agency N20 and will feature beauty treatments, masterclasses with industry experts, and brand exhibitions, including Bourjois, Marc Jacobs, NYX Professional Makeup, and more. The festival follows Superdrug's 2019 health and beauty brand showcase and is described by N2O's Chief Operating Officer as "bigger and better than ever before".