Magnet 96

Welcome of another edition of Magnet.

Guinness:

Team MAG loved this savvy digital campaign by Guinness for the coronation 

McDonald’s

McDonald’s has released a campaign to celebrate 40 years of its chicken nuggets, McNuggets. The campaign, ‘#McNuggetWorthy’, created with Leo Burnett, plays on how McDonald’s customers don’t want to share their McNuggets with others. McDonald’s is aiming the campaign at driving Gen Z participation, while leaning on what it calls genuine audience insight.

The 30-second film features two best friends, who despite their strong friendship, do not share their food. It features the tagline: “They might be your bestie, but are they #McNuggetWorthy?”

McDonald’s is also partnering with youth-focused media platform LadBible to support the campaign by inviting fans to share what makes a friendship “McNuggentWorthy”.

“McNuggets are one of the most iconic products on our menu so, when the 40th anniversary came around, we knew we needed to make a splash,” says Steve Howells, director of marketing for UK and Ireland at McDonald’s.

“Our approach for this campaign was to engage true McNugget lovers by unlocking a genuine fan truth and spreading the word through a fun, interactive campaign.”

Eurovision:

To see our roundup of all the eurovision campaigns, click here.