Magnet 95

This weekend  marks the ascension of King Charles III to the throne inside Westminster Abbey in London. The ceremony is predicted to draw viewers in the millions globally.

This edition is going to take a look at how brands across the UK are celebrating the coronation, adland style. MAG themselves have been enjoying an excuse to decorate the office in bunting and bring more snacks in than necessary…but I digress!

Before we get into it, Barclaycard research has found that  40% of UK hospitality businesses expect the Coronation weekend to provide a welcome boost to sales. A consumer study from Havas Media Group, meanwhile, said 40% of people like the Royal Family as a whole, but over half (56%) are planning on joining in with the Coronation celebrations. And that 67% will be watching on TV.

Without further ado: 

Heinz: Tomato Kingchup

Ketchup brand Heinz launched limited edition bottles of Ketchup. According to the brand, it has even sent one to the soon-to-be King himself! 

Aldi: King Carrot

Supermarket chain Aldi has given their well-loved mascot  Kevin the Carrot a royal makeover. Quick shoppers were able to grab these  plushie versions of Charles and Camilla for £3.99, but they are now out of stock online.

Royal Mail: Charles and Camilla 

In a clever spin, The Royal Mail’s very own Charles and Camilla visited one of the many streets, including Coronation Street in Brighton, with regal titles across the UK to deliver post.

EasyJet Holidays: BuckingSand Palace 

Flight Operator EasyJet Holidays have unveiled a mini replica of Buckingham Palace made entirely out of sand. The sculpture was made using a bespoke sandcastle bucket and marks the brand’s ‘Holidays Fit For A King’ summer promotion.

Tesco: The King in the Castle

Supermarket Tesco is branching out in opening a pop-up pub in honour of the coronation. Located in The Castle pub in Farringdon will become The King in the Castle and all proceeds will go to The Prince’s Trust.

Uber: Horse-drawn carriage

A clever campaign by Uber- if you’re traveling to London this weekend you can book Uber’s ‘Coronation Carriage’ and get around the capital like a true Royal.