MAGnet #41 11/03/22

Magnet #41

This week, we’re spotlighting a campaign we’re proud of, and how one brand is using originality to shape it’s mantra.

Campaigns:

Specsavers has held it’s brand mantra ‘should’ve gone to Specsavers’ for a long time now. And, there are only so many ways you can run a campaign without completely rebranding, but staying original. Well, their newest out of home campaign proves that wrong. The billboard campaign highlights the dangers of undertaking outdoor advertising installations without your glasses on.

The cheeky posters have been commanding the attention of passersby in Leeds and London, with social media users warming to the displays. Taking its theme to new extremes, the installations illustrate what happens when orientation goes awry with ‘Billboard Blunder’ and ‘Dodgy Install.’

Pat on the back:

This week, our campaign with Hardrock Café in collaboration with Lionel Messi went live. The campaign showcases the Messi Burger:

 TV: Disney+ moves to AVOD

Interestingly, following on from ITV’s announcement,  Disney  has announced that it is to introduce an ad-supported service to Disney+ later this year, in a bid to reach 260 million subscribers by 2024. The move reflects the growing trend toward ad-supported video on demand (AVOD)  as consumers tire of expensive streaming plans. Research revealed that 80% of consumers prefer an ad-supported service over an a higher cost ad-free service (SVOD).

This news came as ITV’s  shares plummeted by 30% following it’s announcement of ITVX, which shows a loss of confidence in the subscription model.