Magnet 83
Welcome to Magnet- a few more days of endless January are left, then we’ll be hurtling into brighter days and hopefully, soon, warmer weather!
For now, wrap up and enjoy.
Campaigns: Disney
Walt Disney Company has unveiled an immersive experience to celebrate its 100-year anniversary.
Aimed at young adults, “Wonder of Friendship: The Experience” is opening in London from 12 to 21 May at 180 The Strand.
It invites groups of friends to venture through 1,000 square metres of various installations inspired by Disney classics like Alice in Wonderland, The Lion King, Mickey & Friends and Lilo & Stitch.
“Throughout our one hundred years, Disney stories have shown the importance of friendship and appreciating the differences in others, so we couldn’t think of a better theme to celebrate our milestone anniversary,” Sarah Fox, vice-president of marketing and comms at Disney Consumer Products, EMEA, said.
“From Alice in Wonderland’s flower walkway to Lilo & Stitch’s photo frame opportunity, there’ll be plenty of social media moments to share with your best friends and relive for years to come.”
Motion sensors are triggered when guests interact with the characters, sparking each character’s unique live art animation on one of the giant LED screens within the room. Guests will also be able to visit various retail pop-ups including an experience powered by Creator Studio, where they can create an original piece of clothing using augmented reality technology.
Throughout the experience, Disney fans are encouraged to use Snapchat’s AR filters, which can bring Disney characters to life, by scanning QR codes in each exhibition room.
Campaigns: IVTX
ITV’s Chilling Billboard Promotes New Documentary ITV has commissioned a new melting billboard, located at Westfield London, to promote the ITVX documentary, “A Year on Planet Earth”. The unique Out of Home site is encased in layers of ice and will continue to melt as the seasons transition from winter to spring.
Campaigns: L’Oréal
L’Oréal Address Age Gap in the Market L’Oréal’s new campaign features only influencers over 40 to highlight an overlooked demographic. Of all Instagram users, 13% are over the age of 45, therefore the brand’s campaign looks to that gap in the market. Gabriella Ostrenius, L’Oréal Paris’ Social Brand Lead, told Adweek: “Many anti-ageing brands promote the narrative that older women are focusing on trying to get rid of wrinkles. But, with the launch of our Rosy Oil-Serum, we want to celebrate and encourage the attitude of positivity, confidence, and self-love that our audiences already feel about themselves—no matter their age.”