Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choices.
In Marketing we’re used to demographics, which explain who your buyer is, includes objective data like gender, age, income and marital status. However, psychographics in marketing delves deeper and focuses on understanding the consumer’s emotions and values, so you can market more accurately.
Psychographic information explains why they buy , and subjective data like belief systems, values, goals and attitudes.
Read More