For MAG, new year’s resolutions paired with consumer data make us excited. Why? Well, we can use these common new year’s resolutions to understand our campaign audiences.
As a brand, you can take advantage of these trends. So let’s look to what’s likely to be on consumers' minds when they make their new year’s resolutions for 2023.
Read MoreWelcome to this weeks Magnet. We have the Queen’s Platinum Jubilee celebrations and the long bank holiday (enjoy everyone!) and it is also the beginning of Pride month- two big reasons to be celebratory!
Read MoreTo be immersed within the marketing industry is to understand the audiences we’re reaching, so today we’re delving deep into understanding a truly dynamic generation- Gen Z.
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