Earlier this year, we heard that The UK Major media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home advertising, which should be live in July, so as it creeps closer to summer- MAG wanted to write a run down of what this means for the industry in the UK.
Read MoreTo be immersed within the marketing industry is to understand the audiences we’re reaching, so today we’re delving deep into understanding a truly dynamic generation- Gen Z.
Read MoreWelcome to this edition of Magnet. This week we’re delving deep into creativity in content, and proudly talking about one of our own campaigns!
Enjoy.
Read MoreExcited about the new Bond film? Well you can catch your own adventure with Dubai Tourism! The ad is also showing in cinemas this week. We spill all about the campaign in this post.
Read MoreToday marks ten wonderful weeks jam-packed with industry news, so here’s to many more.
Enjoy.
Read MoreWe’ve been working with Bonnier Books, a London publishing company, to bring attention to two amazing books this summer in OOH campaigns.
Read MoreIf you’re a new ‘fashion brand on the block’, how do you market your brand and attract consumers in a competitive global marketplace?
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