To be immersed within the marketing industry is to understand the audiences we’re reaching, so today we’re delving deep into understanding a truly dynamic generation- Gen Z.
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We all know how rapidly technology grows and accelerates, and the same can be said for the media landscape. It’s changing so quickly, with new digital platforms emerging all the time. The ability to watch content wherever and whenever we want is more prevalent than ever, across the world.
So, the question is, how do we effectively reach young audiences nowadays?
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During the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.
For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.
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