The 2023 Eurovision finals are this Saturday, and with it being hosted in Liverpool, we wanted to discuss a round up of all the weird, shiny and wonderful campaigns that have gone live surrounding the competition.
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This weekend marks the ascension of King Charles III to the throne inside Westminster Abbey in London. The ceremony is predicted to draw viewers in the millions globally.
This edition is going to take a look at how brands across the UK are celebrating the coronation, adland style.
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Earlier this year, we heard that The UK Major media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home advertising, which should be live in July, so as it creeps closer to summer- MAG wanted to write a run down of what this means for the industry in the UK.
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It seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.
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In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
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The 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
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One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
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Has the metaverse lived up to it’s hype? Let’s find out.
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October marks Black History Month in the UK, a time dedicated to acknowledging and celebrating Black History and the contributions of those from the Black community in the UK and further
It is a time, this year, that MAG wants to talk about the subject alongside the industry as it currently stands- in all forms that might encompass.
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London Fashion Week is the clothing trade show that takes place in the capital twice a year, in February and September. However, designers taking part in this year’s London Fashion Week have been forced to make last-minute adjustments to the timing of their spring 2023 shows given the mourning period following Queen Elizabeth II’s death. The British government has been urging businesses not to cancel trade events during the mourning period, with the exception of Monday, which was declared a national holiday.
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We are deeply saddened by the news of Queen Elizabeth II passing at the age of 96- Britain's longest reigning monarch. Our deepest sympathies are with the Royal Family, and those affected on this very tough day for the United Kingdom.
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We’ve done a U-turn in the weather this week- soaring temperatures to a rainy Friday! We hope wherever you’re reading this that you have a lovely weekend ahead. This week, we’re talking streaming.
Enjoy.
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Welcome to another edition of Magnet, today we’ve got a line up of the newest campaigns to talk about.
Enjoy.
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We’ve talked about Reddit previously on the blog, however we wanted to highlight it’s recent rise with amazing advertising partnerships, the data supporting it as a very reputable social platform for audiences and consumers, and most importantly, community.
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To be immersed within the marketing industry is to understand the audiences we’re reaching, so today we’re delving deep into understanding a truly dynamic generation- Gen Z.
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In the office, we’re all talking about...Elon Musk’s Twitter takeover. Quite literally.
Did Elon acquire the world's leading social microblogging channel because he wants full freedom of speech and to further influence the share price of his global brand, Tesla, or does Elon have bigger plans? We all have our predictions, but the future is, err, innovative…
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Happy April Fools! Don’t worry, there’s no fooling around here. Instead, we’re here to look at some of our favourite past April Fools campaigns, other upcoming key events, and how we can best utilise these key events for brand growth.
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During the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.
For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.
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